TUMS

Pi Day is March 14th. A day focused around fun and flavour. We wanted to engage with consumers on Pi Day, while bringing our brand to the heart of the celebrations through the digital medium of augmented reality Snapchat filters.

Try it for yourself!

Just open up Snapchat and scan the circle in the center.

It’s that easy!

Now it’s unlocked and yours to play with for 24 hours.